I'm personally less excited about Microsoft's Wi-Fi sharing. It's still more than you ever got before. If you don't like the ads, pay to remove them. It used to cost money to get that version but now it's free ad supported. That being said, the version that ships with Windows 10 is their ultra premium whatever package. Personally, I haven't even launch solitaire since Windows XP and I didn't even realize it didn't ship with Windows 8 until recently.
You know, some people will always just find something to complain about. If you want to change businesses mind then you have to vote with your pocketbook. At the end of the day it's a business and they will try and make money. To be honest, I find IAP in game currencies to be more annoying than ads personally and some AAA titles are toying with this idea as well (same example). Casual games or low cost games (steam or elsewhere) will of course be monetized through ads and other methods after all that's why they are low cost. The high end steam games will probably never see ads in a majority of games.
In the end the market will dictate what is acceptable. Maybe we'll even see some games go hybrid with a high cost and a low cost ad supported option. Premium games will be very protective of their IP because people shelling out that kind of money demand respect. Very few people object to these because they don't interfere with gameplay at all. This is not to say that they won't advertise, in fact the sports franchises do it already, NBA 2K advertises sprite and sprint, on billboards in the background or on the halftime show (which you can skip). At the $10 or free pricepoint sure, but not high end products. If you are selling your game for $40 plus the last thing you want to do is anger your audience. I doubt we'll see this much (sure some will experiment) but ads tend to conflict with a premium experience. Click to expand.In general I think the sentiment is the fear people have for ads in their AAA games.
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